I’m going to have to check out Steven Johnson’s books — if they’re anything like as good as his Wall Street Journal article, “The Genius of the Tinkerer,” I’m in for some great reading. I sure didn’t know this, for example:
More recently, a graduate student named Brent Constantz, working on a Ph.D. that explored the techniques that coral polyps use to build amazingly durable reefs, realized that those same techniques could be harnessed to heal human bones. Several IPOs later, the cements that Mr. Constantz created are employed in most orthopedic operating rooms throughout the U.S. and Europe.
And I found this really intriguing:
Organizations like IBM and Procter & Gamble, who have a long history of profiting from patented, closed-door innovations, have embraced open innovation platforms over the past decade, sharing their leading-edge research with universities, partners, suppliers and customers. Modeled on the success of services like Twitter and Flickr, new Web startups now routinely make their software accessible to programmers who are not on their payroll, allowing these outsiders to expand on and remix the core product in surprising new ways.
I could be completely wrong, but it feels like my company pays mere lip service to this idea; we putatively welcome outside ideas, but I don’t feel like we’re open with anything we have, at least not on any grand basis. As with any organization, of course, we have much to learn. And it looks like Steven Johnson is a heck of a teacher.